Many inexperienced home buyers and sellers think there is not a big difference from one Realtor to the next. The truth is: Realtors come in many different styles. If you know some of the common Realtor personality types ahead of time, you can choose the one that best fits your personality. Obviously, most Realtors will not just fit into one of the categories below. Real estate agents are typically a combination of 2 or 3 of these categories, much like DISC profiles. Remember, in this article I’ve been pretty general for the sake of brevity. I hope I don’t offend anyone - we all have our pros & cons!
As a Realtor myself, I fit into a couple of these groups and have to admit that the cons are true. It you're a Realtor reading this, try to be objective and understand that we all have strengths and weaknesses. Being upfront about both our personal strengths and weaknesses helps consumers better trust us and understand that we are human just like them.
The personality types below can be plugged into many different sales professions as well. Take the time to evaluate each character type and let us know which ones you would want as your Realtor, and which ones you would avoid. The answers will vary for each person. There is a survey at the end of this article where you can vote on your personal favorite agent type. Your preference is important to us!
The Team Member
This agent only specializes in a few tasks. They may show homes and that’s it. Then another member of the team takes over when you’re ready to move to the next step. This is a fast growing segment of the Realtor population. A great team usually has great team members who are highly skilled at their job.
Pros: They have the opportunity to become very good at their niche tasks.
Cons: May not be as knowledgable about the rest of the process.
This Realtor works part time as an agent, and also has another job. There are many of these agents and they often get a hard time in the real estate community, but there are some great part-timers out there. Just make sure they have plenty of time to help you before getting too involved.
Pros: Can be very determined and loyal.
Cons: May not be able to meet you at your convenience.
The Luxury Agent
The Luxury Agent - This agent prefers to work the luxury market, which is a totally different animal from the average real estate transaction. This agent is comfortable mingling with wealthy individuals and showing multi-million dollar properties. They know the ins and outs of the luxury market.
Pros: Extremely knowledge about local high-end real estate.
Cons: They’re not very interested if you’re not a high roller.
This is the agent who gets really excited about new technologies, apps, and gadgets. This agent can be very skilled at listing properties and utilizing technology to market homes. At times it can also seem like they speak another language if you’re not quite as techie.
Pros: Can be creative and impressive with marketing homes.
Cons: Chances of a “nerd out”- where you are bombarded with tech speak; can be more wrapped up in technology than the details of your transaction.
This is the most optimistic of all real estate agents. They are bright and cheerful in almost any situation. As soon as you get them on the phone, you will feel your energy levels rise. They are enthusiastic and excited all the time, which could wear you down if you’re more introverted and need to relax to make decisions.
The Pros: Lots of smiles. Lots of fun!
The Cons: May be mentally exhausting if your personalities clash.
This real estate agent is direct and to-the-point in almost every scenario. They are a great match for engineers and people who like data and structure. Don’t expect tips on staging and window treatments from this agent. They are very disciplined and loyal to a fault.
The Pros: Honest, loyal, no B.S.-you’ll always know what they’re thinking.
The Cons: Not great for design advice; may not be as sensitive, and can seem harsh at times.
This real estate agent will give you their whole life story within minutes of meeting them. They will fill every moment with words. They’re super interested in sharing their stories, but not known for being great listeners. This Realtor can be exhausting to be around for long periods of time.
The Pros: Never have to worry about awkward silence.
The Cons: They aren’t good at listening to their clients.
The One-Man Show
This Realtor does EVERYTHING. From showing homes, to delivering earnest money, to flying drones. This agent is full of energy and very enthusiastic. Two reasons why agents are one-man shows: 1.) They are skilled at many things, and 2.) They are too cheap to hire anyone. Make sure it’s the former and not the latter!
The Pros: You’ll never get handed off to another team member.
The Cons: When they get busy, they can be hard to get ahold of.
This is the Realtor who is just getting started in the business. There are MANY of these Realtors. Don’t discount their abilities, some of them will be mega agents one day. They can be very skilled and knowledgeable about business in general. They may not know as much about complicated real estate scenarios.
Pros: They can be very devoted and grateful for your business.
Cons: You may be a guinea pig for them to experiment on.
The Bulk Closer
This is the Realtor who closes 100+ deals every year. They are an impressive breed of Realtor, but you’ll want to know their motivations before moving forward. How and why have they closed so many deals? Are they so skilled that they can really close a deal every 2 or 3 days and still treat you like you’re their most important client? Maybe, maybe not. Just be aware that they may delegate much of your transaction to other team members.
Pros: Lots of experience and can move fast.
Cons: May be too busy to truly listen and understand your core needs.
This Realtor has been around since before computers existed. They can have a deep understanding of the real estate market. They usually know the history of neighborhoods and interesting details that many agents do not know. They may not be as skilled with technology, but don't discount the value of their wisdom.
Pros: Extremely knowledgeable about the history of the area and real estate.
Cons: Often aren’t knowledgeable about technology that could make the transaction smoother, faster and much easier for you.
The Classic Salesperson
This real estate agent has a sales pitch for every moment. They are highly skilled at promoting the best features of a property. You may not personally like salespeople, but there are those who really enjoy being “sold” to. It’s all about personal preference. The skill of "the sale" demands some respect and these agents know it well.
Pros: Can help speed up the process and get you into a house fast.
Cons: May skip over any negatives; might not advise you of ALL your options.
A Few Thing To Consider When Choosing a Realtor
Remember, this list does not describe every real estate agent. It’s simply a list of common personality types that you may encounter as you search for the right Realtor. Whatever you do, DON’T simply use the first real estate agent that you meet. According to the National Association of Realtors (NAR), two-thirds of home buyers used the first agent they met. It’s very common for people to meet an agent and hire them on the spot. I highly advise meeting a few different agents. You should have a wide variety of agents to choose from.
According to the Peak Producers in Colorado Springs, 47% of the Realtors in Colorado Springs closed 3 deals or less in 2014. The top 10% of agents closed 7.6 times more transactions than the remaining 90% of local agents. Your chances of meeting a top producing agent on your first shot is slim to none. It is absolutely worth your time to evaluate different Realtors and choose one that fits your personality type. Find one who will honestly help you through each step of the process.
Whether buying or selling real estate, hiring a great Realtor is your best option. In 2014, 88% of buyers purchased their home using a real estate agent. Of those home buyers who use an agent, 88% of them said that they would use their agent again. That means that when you are driving through a neighborhood looking for your next house, most of the neighbors used a Realtor and were happy with their experience. Don’t end up being in the 18% of buyers who would not recommend their Realtor to anyone. Do you due diligence and find the right agent for you to ensure your real estate goals are met properly.